Founded in 2023 by Joel Crampton, KIDWEST takes its name from growing up in Western Australia - a kid from the west.

With much of the wider fashion world existing at a distance, an early interest in clothing, design and culture developed through observation and discovery. That perspective became the starting point for KIDWEST.

Now based in the UK, the brand continues to evolve through new ideas, influences and experiences. Each collection builds on the last, developing a distinct identity without being confined to a single style or reference.